Customer Satisfaction Post Car-Sales in Service Centers Using Experiential Marketing

Customer satisfaction is seen as an index to find the emotional state of a customer that defines the positive aspirations
to define the joy of a customer. The marketers focus mainly on making their customers happy, however, the marketing
or servicing tactics or campaigns cannot do this but a positive experience of a user with emotional bonding can do this.
Hence, with such motivation, the present study finds how well the customers are happy post sales of a car or servicing
of a car. This study finds the customer experiences on how their vehicles are serviced and this defines the measure of
satisfaction and customer loyalty. The study conducts a questionnaire survey on 1000 patients at different service center
executives and car owners. The analysis is conducted using SPSS tool to find the positive experience and its significant
impact on satisfaction and customer loyalty